Customer loyalty and incentive services, namely, administration of a customer loyalty program which provides the opportunity to collaborate and network with enterprise information management professionals and attend events and obtain education in the field of enterprise information management; providing incentive award programs for customers through issuance and processing of loyalty points for purchase of a company's goods and services; Partner, service provider and technical support provider loyalty and incentive services, namely, loyalty and incentive services which provide the opportunity to collaborate and network with enterprise information management professionals and attend events and obtain education in the field of enterprise information management; Customer loyalty services for commercial, promotional and advertising purposes; Partner, service provider and technical support provider loyalty services for commercial, promotional and advertising purposes; Providing incentive award programs through issuance and processing of loyalty points for purchase of an entity's goods and services; Providing incentive award programs through issuance and processing of loyalty points for the advertising and promotion of an entity's goods and services; Administration of a customer loyalty program which provides access to trade shows, consultants, training, educational services, business networking events, meetings and award ceremonies, all of the foregoing in the field of enterprise information management; Administration of a partner, service provider and technical support provider loyalty program which provides access to trade shows, consultants, training, educational services, business networking events, meetings and award ceremonies, all of the foregoing in the field of enterprise information management; Arranging and conducting incentive reward programs to promote the sale of enterprise information management services, software and technologies