Advertising agency services; advertising, promotional and marketing services; advertising, marketing and promotion services; experiential marketing services; strategic business and marketing consulting services for others relating to experiential marketing; activation marketing services and brand identity communications services via digital and social media activation, e-commerce and mobile campaigns, word of mouth, viral, buzz campaigns in support of experiential marketing programs; event marketing, namely, arranging and conducting marketing promotional events for others; promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with sports and entertainment events; public relations services; business services, namely, planning, executing and negotiating the purchase of advertising and media space and time; media market research and consultation; advisory and consultation services in the field of advertising and business; production of advertising materials and commercials; providing advertising for others online over a global computer network; marketing and brand consulting services, namely, creation and development of brand strategy and brand identities for others; interactive advertising, marketing, and promoting of the goods and services of others; sales promotion services; direct marketing; market research and marketing data analytics to evaluate consumer reaction, assess the marketplace and develop marketing strategies; marketing and advertising services, namely, creation of behavioral models, segmentation analyses, relationship marketing campaigns, and marketing tools to increase knowledge of customer and consumer needs; creation and management of customer loyalty programs for commercial, promotional, and/or advertising purposes