The mark consists of a banner in various shades of pink and outlined in white containing the stylized black letters "ABK"; this banner is superimposed over a circular design wherein the outside circle is black and outlined in pink with the wording "BREWING" and "TRADITION" in pink script in the perimeter along the top of the black ring separated by the wording "700 YEARS" shown in white script, with one pink dot in front of the 7 in "700" and another pink dot following the "S" in "YEARS"; a narrow, white circle appears inside followed by an inner circle outlined in black and colored in two shades of pink with the light shade containing a black, heraldic lion and the other darker, shaded half containing two stars in light pink and a light pink diagonal line separating the stars; The wording "SEIT 1308 SINCE" is presented in white font along the bottom of the black ring.