The mark consists of a blue square border with rounded corners, most of a gray and brown walking bridge positioned in an upper portion of the square border against a blue sky, a black silhouetted bicyclist on the walking bridge, the walking bridge above a blue body of water, a red and black kayak on the body of water in front of the walking bridge with a man in a tan hat, redshirt and yellow jacket paddling a yellow and black paddle, the word "Jefferson" in white below the body of water, a blue line below the word "Jefferson", the word "Wisconsin" in white below the line and the text.