The mark consists of a vertical rectangle with a second stylized vertical rectangular shape within the rectangle. At the top of the mark is a black dotted line with a design of a black pair of scissors. The top half of the outer rectangle is in gold and features the stylized wording "FRONTO KING" in black, with "100% NATURAL TOBACCO LEAF" in white stylized text underneath. Below that is the word "DARK" in gold text inside a white ribbon outlined in black, and above a gold and white filigree that stretches into the top of the smaller rectangle. The white in the inner triangle is not claimed as a feature of the mark and instead represents transparent areas and are not part of the mark. The bottom half of the outer triangle is in black, with a black and white filigree extending into the bottom of the inner rectangle. There is a black and white barcode outlined in gold on the sides at the bottom center of the mark with the numbers "8 60668 00000 8".