Administration of customer incentive programs for free or discount goods or services; Consumer incentive services for commercial, promotional, and/or advertising purposes, namely, administration of incentive programs that allow members to redeem awards; Customer incentive services and customer club services, for commercial, promotional and/or advertising purposes; Promoting the goods and services of others by means of the management of incentive rewards programs; Providing incentive reward programs for customers through issuance and processing of incentive points for on-line purchase of a company's goods and services; Providing incentive award programs through issuance and processing of incentive points for purchase of a company's goods and services

Software as a service (SaaS) services featuring software that allows users of mobile phones, portable media players, handheld computers and related mobile devices to link to a marketplace of applications, to collect voluntary preference data, identify locations and provide suggestions based on consumer wallet spending, receive offers for enrollment and enroll through their device in merchant's incentive programs, receive and redeem points from merchant's incentive programs