Providing business evaluation of performance measures for third party businesses to improve and monitor the quality of their online and in-store services; market research services involving the measurement of consumer responses and consumer experiences as captured through surveys sent by email and other online mechanisms allowing consumers to complete a survey and rate the service representative or service experience and to suggest rewards for superior service; business consulting by means of collection and analysis of quality metric data and consumer comments for scoring and rating consumer satisfaction of customer service providers and by collection and analysis of rewards for the purposes of incenting the service representatives