Administration of a customer loyalty program which provides the consumer the ability to earn and redeem points and awards across their favorite stores and services; Promoting the services of online and offline brick and mortar merchants through loyalty and incentive reward programs and on-line promotions including but not limited to food and restaurant related businesses, cannabis-related businesses, services and benefits; Providing merchant business information in the fields of cannabis-related businesses, services and benefits, and promotion services via the Internet, mass media, digital mobile devices, and mail; Providing incentive award programs, for both individual customers and businesses alike, through issuance and processing of points, that can be exchanged for discounts on purchases of goods or services or cash