Computer software for use in connecting with a user's favorite brands, accessing and sharing branded content, news, advertising and information, multimedia and other user-generated content, for use in interacting with other users or brand content, for use in commenting on brand posts, products and related content as part of brand events, campaign launches, product launches, brand content, brand news, or customer service, and for use in following brands in order to receive access to and notifications relating to events, product launches, releases as well as access to product or services for purchase, brand or company related news, discussion boards, and company marketing campaigns; Computer software for use in accessing product rewards, cash rewards and incentive rewards through online contests and branding campaigns; Computer software for use in allowing users to earn monetary compensation or other payment from third parties in exchange for posting content or other social media advertising; Computer software that allows brands and companies to search, locate, download and license user-generated content, engage and interact with customers and potential users through brand news, brand events, product launches, discussion boards, user generated content, user data, branded content, and e-commerce; Computer software that allows brands and companies to provide incentive awards, product incentives and monetary compensation for social media endorsements