The mark consists of a stylized ice cream cone in blue, white and brown wearing black sunglasses and a red and white tongue, playing a red guitar with white and black detailing, to the left of which is the wording "THE ROCKIN' ICE CREAM MAN" in blue, purple, pink, white and yellow stylized font. Behind the ice cream cone is an orange and yellow star, behind which is a black record, which has the wording "TREATS & TUNES" in pink, purple, yellow and blue stylized font, next to two purple music note designs. Underneath which is the wording "EVEN IN THE HEAT HE STAYS COOL" in black, white, orange, red, purple and blue stylized font. Above the ice cream cone are two purple music notes.