The mark consists of The logo contains four Korean letters/characters read from left to right on two lines. The top two black characters reads, "Joseon" which means the time period from July 1392 to October 1897. The bottom two black character reads, "Minyeo" which means "beauty" in Korean. The red stamp (box shaped) with white letters contains 4 characters: two characters on the top line and two characters on the bottom line. The top two white characters inside the red stamp box on the top line reads, "Keukeul" which is the name of the product line. The bottom two white characters inside the red stamp box on the bottom line reads, "Lain" which means "line" (product line). When the 4 white characters in the red stamp box are put together, it reads, "Keukeul Line" which is the name of the product line.