Promoting public awareness of brain health initiatives; promoting brain health activities; promoting brain health awareness; promoting brain health as a risk mitigation strategy for diseases such as Alzheimer's disease and other dementias; promoting awareness of brain health clinical trials; promoting public awareness of Alzheimer's disease and issues related thereto, such as patient registries, research, patient advocacy and fundraising; public advocacy to promote awareness of health care issues for patients with Alzheimer's disease, and the importance of patient registration on Alzheimer's disease registries; charitable services, namely, organizing and developing programs that aim to improve the lives of Alzheimer's patients, their caregivers and families; business services, namely, administration of programs for enabling participants to receive services for Alzheimer's patients, their caregivers and families; recruitment of participants for neuroscience clinical research; maintaining a registry of participants for neuroscience clinical research relating to the treatment and prevention of brain disease; promoting participation in clinical trials and research in the neuroscience field