The mark consists of a large blue fish with white features facing to the left with lined fins on the top and bottom of the fish body and a tail drawn using thick lines, the wording "TRADE MARK" is also displayed within the body of the fish in white and separated by a white line, on the body of the fish the words "JON BOAT Coastal ALE" are written in white font where "JON" is displayed in all capital letters, "BOAT" is displayed in all capital letters, "Coastal" has only the first letter capitalized and "ALE" is in all capital letters, the "J" of "JON" is large and elongates itself downwards and the remainder of the letters continue to shrink in size, "BOAT" starts under the "O" of "JON" and the font of the letters in "BOAT" continue to increase in size with every letter, "Coastal" is written in a script font and the "C" of "Coastal" elongates itself downwards and the remainder of the letters are the same size. The word "Ale" starts directly below the "o" of "Coastal" and is curved with the belly of the fish.