Retail store, wholesale store, and retail and wholesale commercial store services featuring motor vehicle, truck, lawn, motorcycle, marine and farm equipment parts and accessories, and tools, hardware, batteries and consumer electronics; online retail store, wholesale store, and retail and wholesale commercial store services featuring motor vehicle, truck, lawn, motorcycle, marine and farm equipment parts and accessories, and tools, hardware, batteries and consumer electronics; providing customer loyalty services for commercial, promotional and/or advertising purposes; administration of a customer appreciation program in which customers are rewarded with discounts on purchases; providing incentive awards and rewards programs to promote the sale of motor vehicle, truck, lawn, motorcycle, marine and farm equipment parts and accessories, and tools, hardware, batteries and consumer electronics; administration of discount programs for enabling participants to obtain discounts on products and services; providing incentive award programs for customers through issuance and processing of discount coupons and gift cards for purchase of goods and services; advertising and marketing services, namely, promoting the goods and services of others; promoting the goods and services of others through product giveaways and promotions, sweepstakes and contests, all for promotional purposes