Promoting the sale of goods and services of others through the issuance and redemption of digital reward currency; conducting incentive programs, namely, promoting customer loyalty to retail store locations by offering date-specific special events; promoting the sale of goods and services of others through the creation of customer specific promotions and the issuance and redemption of digital reward currency; development and dissemination of individualized marketing initiatives directed to specific consumers or consumer groups; promoting the goods and services of others through the arrangement and implementation of incentive award programs via the Internet; promoting the goods of others through the administration of consumer-personalized incentives; promoting the services of others through the administration of consumer-personalized incentives; administration of a program for enabling participants to obtain discounts on products and services; administration of a program enabling participants to obtain incentives to try or purchase products and services; promoting the goods of others through the distribution and processing of paperless digital coupons, namely, through associating consumer-selected electronic coupon data with an electronic consumer account to enable automated redemption of the electronic coupon data at a point of sale without scanning or printing the coupons; promoting the services of others through the distribution and processing of paperless digital coupons, namely, through associating consumer-selected electronic coupon data with an electronic consumer account to enable automated redemption of the electronic coupon data at a point of sale without scanning or printing the coupons; business consulting in the field of marketing specializing in the analysis of consumer behavior in order to determine consumer product brand loyalty

Computer software design for others; providing a non-downloadable computer software platform for analyzing consumer data for marketing program strategy development; providing a non-downloadable computer software platform for managing the promotion of goods of others through the administration of digital incentives; providing a non-downloadable computer software platform for managing the promotion of services of others through the administration of digital incentives; providing a non-downloadable computer software platform for administering client-customized, interactive incentive programs; providing a non-downloadable computer software platform for analyzing data to determine consumer product brand loyalty; providing a non-downloadable computer software platform for managing the promotion of goods of others through administration of consumer-personalized incentives; providing a non-downloadable computer software platform for managing the promotion of services of others through the administration of consumer-personalized incentives; providing software as a service that allows the user to create, distribute, monitor, analyze and manage digital coupons and offers