The mark consists of a green, blue, gray and white heart with a black capital letter "K" outlined in gray inside the heart with the lower leg of the "K" extending outside the heart. A black period follows the heart, a black capital "I "is next, followed by a black period, a capital "M" with black color on top, gray on the bottom of the first leg, blue, green and gray at the bottom in the middle of the "M" and blue, green and gray on the bottom and last leg of the "M". The "M" is followed by a green period and a capital "O" with colors black, gray, green and blue. The "O" is followed by a green period. Beneath the "K.I.M.O." letters are black capital letters "KINDNESS IN MEMORY OF" which starts near the "M" and ends at the final green period. The image is on a white background.