The mark consists of the wording "BOUNCING BETTY E- JUICE" in yellow and outlined in black, with the image of a WWII type pinup girl sitting on a green bomb outlined in black with yellow and orange flames and a red star with an arrow with a white tip, a brown shaft, and red end feathers running through it. The pinup girl has black hair, white and black eyes, tan skin, and red lips, as well as a red star tattoo. She is wearing a green bathing suit and a green hat with a yellow stripe. Immediately behind the girl is two circles. The first circle is outlined in black and filled in with red along with black splotches. The second circle is within the first and filled in with yellow and sun rays in a lighter shade of yellow. There are three brown, yellow, and white pineapples showing behind the two circles as well as four green pineapple tops. The literal element "BOUNCING BETTY" is in an arc above the circle, in front of the pineapples. A brown banner outlined in black is below the bomb and overlays the circles and pineapples. The banner contains the literal element "E-JUICE".