The mark consists of the stylized words "VILLAGGIO SAN LUIS OBISPO" in light brown letters where the wording "VILLAGGIO" is positioned above the wording "SAN LUIS OBISPO" and all wording appears to the left of a kaleidoscopic light brown, yellow and orange ornamental medallion design where the medallion consists of an internal light brown square that contains a light brown floral design and this internal square is contained within a light brown partial square where the corners are right angles and the edges are rounded and light brown curved lines adorn the outer edges of the internal square and the space between the partial square and internal square and the space within the internal square is colored orange and yellow; the color white represents background and is not claimed as a feature of the mark.