The mark consists of four concentric circles descending in size with equal spaces separating the circles. At the nine o' clock position of the circles exists a gap between the eight o'clock and ten o'clock positions. The word we is inserted in the gap in lower case bold regular Helvetica Neue font with the letter e in the blank center of the innermost circle and the letter w being equally divided between the inner most circle and the outer circumference of the circle. The words WE ARE FAMILY FOUNDATION in regular Helvetica Neue font are located and centered directly below the outer circumference of the circle.