Association services, namely, promoting the interests of mature individuals; promoting public awareness and advocacy in the fields of caregiving, education, medical services, eldercare, business, insurance, travel, retirement, mature or retired lifestyles, social security, finance, health, aging, family relationships, volunteer activities, consumer issues, economic security, work, independent living, exercise, fitness, athletics and sports; administration of a discount program for enabling participants to obtain discounts on goods and services through use of a membership card; cooperative marketing and advertising services; referrals in the field of finance, business, insurance, real estate, travel and elder assistance; online ordering services in the fields of books, educational material, and health and medical products; providing consumer information in the fields of insurance, health care, discount and savings plans, eldercare, medical products, pharmaceutical products and services and health plans; and arranging, conducting and organizing trade shows in the field of mature persons and persons preparing for retirement; and organizing and conducting community volunteer programs