The mark consists of No claim is made to the exclusive right to use "PET" apart from the mark as shown. PAPO is an abbreviated name for Paperless Office Inc., our company name using the "PAP" from Paperless and "O" from Office. We have a legal dba for Papo Enterprises. Paperless Office Incl., is already selling in major retailers nationwide as Simply By Papo and Simply Pet By Papo therefore creating market and brand awareness. This brand awareness allows for natural brand extensions such as "Simply Pet By Papo" and will distinguish ourselves from other competitors without confusion based upon our unique design and uniformity within retailers including but no limited to the in store signage.