The mark consists of the design features of the frosted packaging for the goods, design elements, color placement, and words as they appear in the mark as a whole. The shape of the packaging is not being claimed as a part of the mark and the dotted lines show the position or placement of the mark on the container. The mark consists of an overall frosted background with a light brown rectangular at the top of the mark containing the wording "ARTESANO" in darker brown appearing below the wording "bakery bread" in between two white wheat design elements; a white rectangular design element with the wording "the original" in brown; the wording "ARTESANO" in brown appearing above the wording "bakery bread" in between two white wheat design elements; four light brown wheat design elements of varying sizes; two dark brown roughly rectangular design elements once containing the wording "No High Fructose Corn Syrup" in white and the other containing the wording "No Artificial Flavors or Colors" in white above second a white rectangular design element with the wording "the original" in brown; above a second appearance of the wording "ARTESANO" in dark brown appearing below the wording "bakery bread" in between two white wheat design elements.