The mark consists of the words "COLUMBIA RIVER" set in a white stylized font with dark blue shading beneath the wording, centered in an arc shape and placed above the word "STEELHEAD" set in a larger white stylized font with grey shading within the letters and dark blue shading below, the stylization of the lettering includes a curved line in the same coloring appearing above "HEAD" and the extension of the crossbar of the "T" extending out over the letters "EE", all of which is centered over the words "A PACIFIC SEAFOOD EXCLUSIVE" set in white smaller block font in all capital letters, all of the literal elements are placed on a light blue rectangle with a curve at the top, left and right all of which is outlined with a thin gold border and thin dark blue rectangles appearing on the top, bottom, left and right of the design; the white background is not claimed as a feature of the mark.