Providing a platform as a service featuring computer software platforms for enabling internet users to create, upload, bookmark, view, annotate, share and discover data, information and multimedia content; computer services, namely, creating an online community for registered users to participate in discussions, get feedback from their peers, form virtual communities, and engage in social networking services in the field of general interest; providing a website featuring non-downloadable software that enables electronic communications network users to create, upload, bookmark, view, annotate, share and discover data, information and media content; providing a platform as a service featuring non-downloadable software that enables electronic communications network users to create, upload, bookmark, view, annotate, share and discover data, information and media content; platform as a service, namely, hosting an interactive platform for use by others and providing online non-downloadable software, all for uploading, posting, showing, displaying, tagging, sharing and transmitting messages, comments, multimedia content, photos, pictures, videos images, text, information, and user-generated content; developing and hosting a server on a global computer network for the purpose of facilitating e-commerce via such a server; platform for mobile device communication, namely, providing on-line non-downloadable software that facilitates sharing and discovering information and media content via mobile devices; platform for networked communications, namely, providing on-line non-downloadable software that facilitates sharing and discovering information and media content via local and global computer, mobile, cellular, electronic, wireless, and data communications networks