Application service provider (ASP) featuring software for use in livestock record keeping, livestock management and analytics, farm management and analytics, crop management and analytics, supply chain traceability, and a user populated livestock and crop marketplace; Computer services, namely, acting as an application service provider in the field of information management to host computer application software for the purpose of livestock record keeping, livestock management and analytics, farm management and analytics, crop management and analytics, supply chain traceability, and a user populated livestock and crop marketplace; Computer software development in the field of mobile applications; Design and development of software in the field of mobile applications; Platform as a service (PAAS) featuring computer software platforms for livestock record keeping, livestock management and analytics, farm management and analytics, crop management and analytics, supply chain traceability, and a user populated livestock and crop marketplace; Providing a website featuring resources, namely, non-downloadable software for livestock record keeping, livestock management and analytics, farm management and analytics, crop management and analytics, supply chain traceability, and a user populated livestock and crop marketplace ; Providing a web site featuring temporary use of non-downloadable software for livestock record keeping, livestock management and analytics, farm management and analytics, crop management and analytics, supply chain traceability, and a user populated livestock and crop marketplace; Software as a service (SAAS) services featuring software for livestock record keeping, livestock management and analytics, farm management and analytics, crop management and analytics, supply chain traceability, and a user populated livestock and crop marketplace