The mark consists of a black, gray, light blue, orange, red and white penguin with black, white, and light blue eyes, a white, red and orange beak, red and orange feet, and a light blue and light red tongue wearing a red, gray, blue with white striped baseball cap and a red, dark red and white bow tie. The penguin is winking its left eye and holding a blue and white baseball bat in its left hand. Below the penguin design is the wording "Alikid" in white lettering with a white and black outline.  The background of the mark is in shades of light blue and contains faint circles.