The mark consists of the words "WORLD" and "OF" in black, lower case letters, which are above the word "ERIC" in stylized upper case letters, except that the letter "I" in "ERIC" is lower case; below the word "ERIC" is the word "CARLE" in stylized upper case letters. Separating the words "WORLD" and "OF" is a stylized drawing of a caterpillar's head with a red face, green and yellow eyes, a green nose, and purple and yellow antennae. The head of the caterpillar is replacing the dot of the lower case "I" in "ERIC" and extends into the space between the words "WORLD" and "OF". The "E" in "ERIC" is dark red, the "R" is indigo, the "I" is green, and the "C" is magenta. The "C" in "CARLE" is purple and blue, the "A" is green, the "R" is orange, the "L" is blue with green, blue, and purple spotting, and the "E" is orange-red.