The mark consists of four elements inside a burgundy circle: 1.- The word "MORELIA" in white color, using a custom font and located in the upper part of the circle, centered, forming and arch that follows the shape of the circle 2.- Two white, heart shaped, drawings located just above an imaginary horizontal line that would divide the circle in two semicircles 3.- The words "GOURMET PALETAS" in white color, using a custom font and located in the lower part of the circle, centered, forming an arch that follows the shape of the circle. 4.- A drawing of a female character's face, inspired on an icon of the Mexican culture, the Dapper Skeleton (Calavera Catrina). The drawing uses an upside down, black heart shape to represent the nose of the character and a orange and yellow ice pop shape in the middle of the forehead. The character has a brown upper lip and an orange bottom lip, both lips are outlined in black. The eyes are outlined in black and the eyebrows are yellow and orange. The cheeks and forehead of the character are decorated by orange shapes that resemble parts of a plant (leafs and stems).