The mark consists of a solid vertical rectangle background and an upward-pointing triangle covering the bottom of the rectangle, with vertical lines crossing the triangle at even intervals, with two horizontal ocean wave patterns crossing the rectangle about one quarter from the top, with a life preserver above the ocean waves and centered on the rectangle, a horizontal bar crossing the rectangle about two-thirds of the way down, with inverted scalloped edges; and the words "CAPE MAY SEA SALT CO." in all uppercase letters written in a sans serif typeface below the waves, with the words "CAPE MAY" on one line and the words "SEA SALT CO." on the next line.