Downloadable mobile applications for social media interaction; Downloadable software in the nature of a mobile application for reviewing and sharing information and tasting notes regarding wine and collecting of wine, interaction with other wine enthusiasts, buying and selling of wine and trading of wine; Downloadable software in the nature of a mobile application for accumulation of user points for loyalty and incentive rewards purposes; Downloadable mobile applications for purchasing wine and auctioning wine

Advertising and promotional services; Arranging and conducting incentive reward programs to promote the sale of wine; Arranging and conduction of auction sales; Conducting virtual trade show exhibitions online in the field of wine; Incentive award programs to promote the sale of products and services of others; On-line auction services; On-line retail store services featuring wine via wireless communications and internet websites; On-line trading services in which seller posts products to be auctioned and bidding is done via the Internet; Promoting the sale of goods and services of others by awarding user points for wine purchase, bidding in internet auctions and interactions with a social media platform; Providing internet auction services; Providing a website featuring the ratings, reviews and recommendations posted by consumers on restaurants, food and wine for commercial purposes; Retail store services in the field of wine featuring a bonus incentive program for customers; Subscription-based order fulfillment services in the field of wine

Entertainment services, namely, contest and incentive award programs designed to reward program participants who buy wine, win auctions and interact in a social medial environment; Entertainment services, namely, providing on-line reviews of wine; Entertainment services, namely, providing on-line, non-downloadable virtual wine cellars for use in virtual environments created for entertainment purposes; Entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure or entertainment purposes; Entertainment services, namely, providing on-line computer games; Entertainment services, namely, providing online electronic games; Entertainment services, namely, virtual wine tastings; Entertainment in the nature of competitions in the field of online wine buying and wine collecting; Providing a website that displays rankings of point-earning members based on social media for entertainment purposes

Computer services, namely, creating an on-line virtual environment for cellaring and tasting wine, trading wine notes and buying and selling wine; Providing a web site featuring temporary use of non-downloadable software for users to exchange information about wine and wine purchases, engage in social interaction and compete for loyalty and incentive reward points

Providing a web site featuring the ratings, reviews and recommendations on wines for wine appreciation purposes posted by viewers