Downloadable software in the nature of a mobile application for the delivery of influencer-based video content, media content, marketing and advertising, and information by identified social influencers and bloggers in the fields of lifestyle, parenting, culinary arts, nutrition, health and beauty, and topics of general interest; Downloadable software in the nature of a mobile application for advertising, marketing, and promoting the goods and services of others in the fields of lifestyle, parenting, culinary arts, nutrition, health and beauty, and topics of general interest; Downloadable influencer-based videos, podcasts and media content in the fields of lifestyle, parenting, culinary arts, nutrition, health and beauty, and topics of general interest; Computer software for creating and distributing influencer-based marketing and advertising materials by identified social influencers and bloggers to potential consumers; Computer software for identifying digital influencers and bloggers to distribute, customize and co-create branded advertising content through social media outlets; Computer software for providing a marketplace that connects advertisers with content creators and social influencers to produce and distribute content for influencer-based promotional campaigns; Computer software for generating, analyzing and using data for brand owners and advertisers for advertising related purposes, namely, data regarding influencers and audiences on social media networks, and data relevant to match brand owners and advertisers with content creators, influencers and audiences on social media networks; Computer software for online influencer marketing campaigns namely, advertising through social media and blogs; Computer software for use in enabling information sharing and collaboration between marketing professionals and social influencers, in the field of influencer marketing; Computer software for matching brands with media influencers; Computer software for engaging with bloggers and social media users, creating sponsored content and measuring the performance of influencer-based advertising campaigns; Computer e-commerce software to allow users to perform electronic business transactions via a global computer network