The mark consists of of a stylized man's face comprised of a black hat, black sunglasses, and a black moustache inserted inside the red portion of several concentric circles, with a black circle in the middle, a red circle next, a yellow circle, a black circle, and another yellow outermost circle against a black background. Also within the red circle is the phrase "TACOS & MICHELADAS" in white font at the top and then repeated at the bottom of the circle also in white, and both phrases are joined by white lines. Superimposed upon the center of the circle is a horizontal yellow rectangle with the wording "LOS DESVELADOS" in black font with black overlining and underlining of the wording.