The mark consists of the cream stylized wording "PAULIE HOTS", with the stylized cream wording "super hot pepper" appearing beneath; the wording is contained within a medium red colored rectangle that has serrated edges on the bottom and a cream outline inside. A dark red stylized capital letter "P" in script text is watermarked under the wording "PAULIE HOTS". The medium red colored rectangle has a black border with a paisley design on the right side and the left side of the medium red rectangle, and a dark red gradient shaded border below the black border and across the bottom of the rectangle. The cream stylized wording "A DASH WILL DO!" appears under the medium red rectangle within the dark red gradient shaded border.