The mark consists of an elegant, flowing series of lines of varying thickness to highlight the subtle lines outline of a high performance, offshore powerboat canopy, upper deck, bow and downward sloping rear deck area. The boat is pictured as if it were traveling from left to right (bow to the right and stern to the left) There are three distinct parallel lines flowing from right to left with the lines thicker at the right side and tapering down to a point at the left to highlight what is typically air intakes near the stern of the vessel. The lower half of the logo where a normal boat hull would be is replaced by the custom block letters that spell out "Buffalo" and then below that there are 1 each of the traditional playing card suits (clubs, spades, hearts and diamonds) and the words "POKER RUN" is centered between another four (one of each suit) playing card symbols (club, spade, heart, diamond).