Administering a wine club by means of selecting wines based on consumer expectations and arranging periodic shipment to club members; Computerized on-line ordering services in the field of wine; Membership club services in the nature of providing discounts to members in the field of wine; Retail store services featuring Wine, Clothing and apparel, namely, hats, fleece vests, sweatshirts, hoodies, hooded sweatshirts, thermal t-shirts, tops, t-shirts, aprons, and tank tops; leather cuffs, earrings, necklaces, bandanas, beanies, refrigerator magnets, tote bags, Wine-related accessories, namely, wine buckets, decanters, foil cutters, gift boxes, logo wine glasses, carrying cases for wine, coasters, coolers for wine, drip collars, glassware, wine openers, bottle openers, wine aerators, books, wine display boxes, stickers, wine totes, wine tote bags, wine gift baskets, corkscrews, pourers, wine stoppers, gift packs, gift boxes, gift certificates, and wine club memberships; Administering a wine discount membership club by means of selecting said goods based on consumer expectations and arranging periodic shipment to club members; Retail on-line ordering services featuring Wine, Clothing and apparel, namely, hats, fleece vests, sweatshirts, hoodies, hooded sweatshirts, thermal t- shirts, tops, t-shirts, aprons, and tank tops; leather cuffs, earrings, necklaces, bandanas, beanies, refrigerator magnets, tote bags, Wine-related accessories, namely, wine buckets, decanters, foil cutters, gift boxes, logo wine glasses, carrying cases for wine, coasters, coolers for wine, drip collars, glassware, wine openers, bottle openers, wine aerators, books, wine display boxes, stickers, wine totes, wine tote bags, wine gift baskets, corkscrews, pourers, wine stoppers, gift packs, gift boxes, gift certificates, and wine club memberships also accessible by telephone, facsimile and mail order; Subscription-based order fulfillment services in the field of wine