downloadable software in the nature of mobile applications for providing information and guidance for setting goals, identifying patterns, changing behavior, and/or inducing habit formation actions, enhancing personal productivity and growth; downloadable software in the nature of mobile applications for monitoring, collecting and tracking data on personal habits, including time spent on daily activities and time spent on websites; downloadable software in the nature of mobile applications for setting goals, identifying behaviors, providing coaching, tools and information which assist users in identifying, achieving and adhering to their personal and professional goals in the fields of self-improvement, personal growth, personal development, wellness and well-being, happiness, improving relationships, improving personal finances, personal health, diet planning and weight loss, physical fitness and exercise, quitting smoking, quitting drinking alcohol, anger management, stress management, improving sleep, career growth, communication skills, personal effectiveness, time management, and productivity