Downloadable software in the nature of a mobile application for real-time delivery of data, messages, location, photographs, links and texts; downloadable software via the internet and wireless devices for accessing, sending, and receiving information on a global computer network; downloadable software for computers, portable handheld digital electronic communication devices, mobile devices, and wired and wireless communication devices in the field of social networking for allowing a central administrator to create, schedule, and auto-publish dynamic content to wearable connected smart devices; downloadable software in the nature of a mobile application for allowing a central administrator to create, schedule, and auto-publish dynamic content to wearable connected smart devices; computers, portable handheld digital electronic communication devices, mobile devices, and wired and wireless communication devices; downloadable software in the nature of a mobile application for social networking; software and software applications to enable transmission, access, organization, and management of text messaging, instant messaging, online blog journals, text, weblinks, and images via the internet and other communications networks; software for accessing information on a global computer network; Near field communication (NFC) technology-enabled readers for use in communicating data and multi-media content to mobile devices via electronic communications networks; Near field communication (NFC) tags for advertising or displaying images or messages; software for use with NFC technology-enabled devices, namely, software for tracking NFC technology-enabled devices, namely, wearable technology; operating system software for running accessories used with NFC technology-enabled devices, namely, wearable technology; downloadable software for creating, browsing, and purchasing expressive content for display on NFC technology-enabled devices