Administration of a discount program for enabling participants to obtain discounts on goods and services through use of a discount membership card; Loyalty scheme services, namely, the administration of a customer loyalty program which provides discounts and/or loyalty points to members when they patron participating businesses; Administration of loyalty and incentive schemes, namely, facilitating the process of allocating earned loyalty points and servicing redeemed loyalty points; Administration, organization, and management of consumer loyalty programs, namely, administration of a bespoke consumer loyalty program for third party businesses to adopt and utilize for their own businesses and loyalty schemes; Customer loyalty services for commercial, promotional, and/or advertising purposes

Providing rebates at participating establishments of others through use of a membership card; Issuance of tokens of value as part of a customer membership scheme