The mark consists of shadow of a woman holding a kettle bell in one bent arm, the other arm down her side with the word Boss on the left side of the body and the word Babez on the right side of her body [customizing the letter B by removing a curve behind it, at the beginning of both words], and 2 diagonal lines behind her, all within a thin circle within another thin circle, then the words Fitness, Apparel, Training circling around the outside separated by four 5 point stars [100% height matching the Arial font], one star between the words, and at the bottom of the circle stating Est. 2015 all enclosed in a thicker circle, encased in a thicker circle, all in a thinner circle.