The mark consists of the words "the", "it", and "collection" - in that order - all presented in stylized font. The word "the", in lowercase type, appears to the left of the word "it", and is positioned adjacent to the lowercase letter "i" at the upper left-hand corner of that letter. The word "it", in lowercase type, appearing with a stylized dot over the "i" is emphasized as the dominant element of the mark and appears in an ultra-large stylized font. The word "collection", in lowercase type, appears in the lower right hand corner of the mark, adjacent to the bottom right hand corner of the letter "t" in the word "it". Solid, horizontal lines appear directly above and below the word "collection".