On-line retail store services featuring consumer goods in the fields of consumer electronics, computers, computer peripherals, computer accessories, computer software, radios, satellite radios and related accessories, home theater equipment, photographic equipment, cellular phones and accessories, telephones and accessories, housewares and household appliances, fax machines, video equipment, audio equipment, portable electronic devices and related accessories, home office products, imaging equipment, firewall network security appliances, removable data storage components, converters and adapters, network media players, inks and toners, electronic musical instruments, power protection devices, video games and video game software, video game equipment and accessories, entertainment furniture, CDs, DVDs, CD and DVD burners, batteries, automotive audio equipment, digital photo frames; Advertising services, namely, dissemination of advertising via an on-line electronic communications network; banner advertising; computerized on-line ordering featuring general consumer merchandise and general consumer goods; online retail store services and catalog mail order of consumer electronics, computer, computer hardware and software and computer accessories