kitchen items and utensils, namely, forks, knives, spoons, spreaders, butter dishes; downloadable, electronic, online and non-downloadable electronic newsletters, books, white papers and articles in the field of dairy, milk, cream and butter, milk and milk products; downloadable webinars in the field of dairy, milk, cream and butter, milk and milk products and services; paper products, namely, newsletters, books, white papers and articles in the field of dairy, milk, cream and butter, milk and milk products; printed newsletters, books, white papers and articles in the field of dairy, milk, cream and butter, milk and milk products; cooking products and kitchen items and utensils, namely forks, spoons, butter dishes, butter spreaders, dishes, serving scoops for ice cream, butter pad templates, and kitchen tongs; Clothing, namely, headwear, caps, headbands, visors, bandannas, jerseys, shirts, sweatshirts, tee shirts, sweatpants, shorts, wrist bands; cooking products, namely, diary, cream, milk, butter and milk and butter-related products; food and human consumables, namely, diary, cream, milk, butter and milk and butter-related products; food products, namely, diary, cream, milk, butter and milk and butter-related products; butter; products containing dairy, milk, cream and/or butter; diary, cream, milk, butter and milk and butter-related products; products containing dairy, milk, cream and butter, namely, ice cream, ice milk, ice cream desserts, and frozen yogurt; products containing dairy, milk, cream and butter, namely, ice cream, smoothies containing milk or yogurt; sponsorships services, namely, promotional sponsorship of programs and contests relating to diary, milk, cream and butter industry interests; promoting the sale of goods and services of others by means of incentive awards programs and contests; providing a website featuring information regarding food and human consumables, food products, butter, products containing dairy, milk, cream and butter, milk and milk products, including in the nature of ratings, reviews, and recommendations posted by consumers for commercial purposes; advertising services; public and media relations services; promotional sponsorship of events, namely, events furthering the interests of the diary, milk, cream and buttery industry; sales promotional services, and promotional services for others; licensing and licensing program services, namely, commercial administration of the licensing of the goods and services of others; branding services, namely, brand concept and brand development services and brand imagery consulting services;, marketing services and materials, namely, in the diary, milk, cream and buttery industry interests; sponsorships services, namely, financial sponsorship of culinary competitions, and dairy and butter-industry interests; entertainment services, namely, incentive awards programs and contests designed to reward program participants who further butter as a product and/or an ingredient in food; education services, namely, providing non-downloadable webinars in the field of dairy, milk, cream and butter, milk and milk products; providing a website featuring information in the field of fitness; electronic and online newsletters, articles and white papers, including delivered by electronic mail; Dairy bar services; providing a website featuring information in the field of culinary information, namely recipes and cooking; Dairy farming services; providing a website featuring information in the fields of diet and health; licensing services, namely, licensing of intellectual property

sponsorships services, namely, promotional sponsorship of incentive award programs and contests relating to dairy, milk, cream and butter industry interests; promoting the sale of goods and services of others by means of incentive awards programs and contests; providing a website featuring information regarding food and human consumables, food products, butter, products containing dairy, milk, cream and butter, milk and milk products, in the nature of ratings, reviews, and recommendations for commercial purposes; advertising services; public and media relations services; promotional sponsorship of events, namely, events furthering the interests of the dairy, milk, cream and butter industry in the nature of cooking, food, sports and physical fitness events; sales promotional services, and promotional services for others; licensing and licensing program services, namely, commercial administration of the licensing of the goods and services of others; branding services, namely, brand concept and brand development services and brand imagery consulting services; marketing services in the dairy, milk, cream and butter industry interests