The Applicant's goods and/or services consist of "Credit union services" in International Class 036. The geographic area in which the Applicant is using the mark includes the following: the states of Louisiana, Arkansas, Missouri, Iowa, Minnesota and all states falling to the East of those states. The Applicant's mark most often appears in conjunction with Applicant's name, logo, house brand or other distinguishing mark identifying the source of the services. The Concurrent User is FIRSTBANK HOLDING COMPANY ("FirstBank"), with its principal place of business at 12345 West Colfax Avenue, Lakewood, Colorado 80215. FirstBank's goods and/or services consist of "Banking services; financial services, namely, financial consulting relating to consumer and business accounts, loan financing, insurance consultation, investment and financial management services; and all of the above services also rendered via the internet" in International Class 036. FirstBank has one pending application for BANKING FOR GOOD 1STBANK (Serial No. 87412557). The geographic area in which FirstBank is using the mark includes the following states: Alaska, Hawaii, Washington, Oregon, California, Arizona, Nevada, Utah, Idaho, Montana, Wyoming, Colorado, New Mexico, Texas, Oklahoma, Kansas, Nebraska, South Dakota and North Dakota. FirstBank's mark most often appears in conjunction with FirstBank's name, logo, house brand or other distinguishing mark identifying the source of the services. FirstBank first began using the mark in commerce at least as early as March 6, 2017.

The Applicant's services consist of "Credit union services" in International Class 036. The geographic area in which the Applicant is using the mark includes the following: the states of Louisiana, Arkansas, Missouri, Iowa, Minnesota and all states falling to the East of those states. The Applicant's mark most often appears in conjunction with Applicant's name, logo, house brand or other distinguishing mark identifying the source of the services. The Concurrent User is First Bank Holding Company ("FirstBank"), with its principal place of business at 12345 West Colfax Avenue, Lakewood, Colorado 80215. FirstBank's services consist of "Banking services; financial services, namely, financial consulting relating to consumer and business accounts, loan financing, insurance consultation, investment and financial management services; and all of the above services also rendered via the internet" in International Class 036. FirstBank has two pending applications: BANKING FOR GOOD 1STBANK and Design (Serial No. 87412557), and BANKING FOR GOOD (Serial No. 87846027). The geographic area in which FirstBank is using the marks includes the following states: Alaska, Hawaii, Washington, Oregon, California, Arizona, Nevada, Utah, Idaho, Montana, Wyoming, Colorado, New Mexico, Texas, Oklahoma, Kansas, Nebraska, South Dakota and North Dakota. FirstBank's marks most often appear in conjunction with FirstBank's name, logo, house brand or other distinguishing mark identifying the source of the services. FirstBank first began using the marks in commerce at least as early as March 6, 2017.

The Applicant's services consist of "Credit union services" in International Class 036. The geographic area in which the Applicant is using the mark includes the following: the states of Louisiana, Arkansas, Missouri, Iowa, Minnesota and all states falling to the East of those states. The Applicant's mark most often appears in conjunction with Applicant's name, logo, house brand or other distinguishing mark identifying the source of the services. The Concurrent User is First Bank Holding Company ("FirstBank"), with its principal place of business at 12345 West Colfax Avenue, Lakewood, Colorado 80215. FirstBank's services consist of "Banking services; financial services, namely, financial consulting relating to consumer and business accounts, loan financing, insurance consultation, investment and financial management services; and all of the above services also rendered via the internet" in International Class 036. FirstBank has two pending applications: BANKING FOR GOOD 1STBANK and Design (Serial No. 87412557), and BANKING FOR GOOD (Serial No. 87846027). The geographic area in which FirstBank is using the marks includes the following states: Alaska, Hawaii, Washington, Oregon, California, Arizona, Nevada, Utah, Idaho, Montana, Wyoming, Colorado, New Mexico, Texas, Oklahoma, Kansas, Nebraska, South Dakota and North Dakota. FirstBank's marks most often appear in conjunction with FirstBank's name, logo, house brand or other distinguishing mark identifying the source of the services. FirstBank first began using the marks in commerce at least as early as March 6, 2017. No other person except as specified in the application has the right to use the mark in commerce.