Downloadable computer software for mobile phones, tablets and other electronic mobile devices in the field of social media for the creation and exchange of user-generated content, marketing research, and also for transmission of electronic communications and also for posting advertisements; Downloadable software in the nature of a mobile application for use in the field of social media for the creation and exchange of user-generated content, marketing research, and also for transmission of electronic communications and also for posting advertisements; Providing a downloadable application featuring technology that enables online users to create personal profiles featuring social networking information and to transfer and share such information; providing a downloadable application featuring technology that enables users to upload and share video, photos, text, graphics and data; social networking software for facilitating social networking, namely, locating local events, communicating with other users, messaging, participating in discussions, and scheduling in person meetings