The mark consists of the words "ONCE UPON A MILE" in black, wherein the "O" in "UPON" is replaced with a compass, wherein the part of the compass needle that indicates direction is red and points approximately 45 degrees east of north, wherein the part of the compass needle that points opposite to the direction being indicated is gray, wherein there is a white circle at the center of the compass needle, wherein the body of the compass is two-tone dark gray and blue-gray, wherein the needle extends across the body of the compass, wherein a dark gray approximately triangular shape with rounded edges extends above the body of the compass and is not connected thereto, wherein two thick dark gray lines with rounded edges encapsulate the word "UPON" from above and below, wherein the line encapsulating the word "UPON" from above extends slightly further in both directions than the line encapsulating the word "UPON" from below, and wherein the lines encapsulating the word "UPON" from above and below are both interrupted in the middle by the compass body.