The mark consists of the wording BALLOON FINANCIAL and THE EASY WAY TO INFLATE YOUR CREDIT in stylized lettering in combination with a design element. The wording BALLOON FINANCIAL is depicted in large, prominent type font wherein the word BALLOON appears to be in bold-face. The wording THE EASY WAY TO INFLATE YOUR CREDIT in a smaller stylized font is set forth directly below the wording BALLOON FINANCIAL. To the left of the word elements is a stylized design of a hot-air balloon which comprise an elliptical design with black and white vertical stripe elements representing the upper inflatable element and with a solid basket-like element below. The elliptical inflatable element is bisected by a zig-zag line forming an upward-heading arrow as it exits the balloon element.