The mark consists of a smiling dog wiggling his tail and ears, with his tongue out, wearing a green collar and yellow dog tag, standing on a green field, with a sunset as the background, all of the above being included in a black outline circle above the stylized "ImPetZ" wording, the capital letter "I" consisting of a bone shape, with yellow color, having two tennis balls as punctuation form above the letter "I" and between "I" and "m" as an apostrophe, the capital letter "Z" represents a chew toy, with dark yellow spots on a yellow overall filling. The following colors are used in the design: black consisting of the outline of the design, and the separation between design elements as the outline of the "ImPetZ" letters and of the tennis balls that stand as punctuation above the "Im" letters, the background of the "by CranoGraphix" words, the contour of the dog in the center of the image, the dog's ears, nose, tail, eyes, two expression lines above his nose, movement details around the tail and ears, whiskers dots on the dog's face, the separation inside the green field on which the dog is standing, the dog's mouth and tongue outline, the separation segments in the collar, the outline of the dog tag and the Z shaped line on the inside of the tag; yellow consisting of the inside of the "Im" letters and "Z" , the color of the "by CranoGraphix" wording, the dog tag on the dog's neck and the rays of the sun, behind the dog; pink in the dogs tongue; gray consisting of the dog's color and a darker shade of gray representing the dog's spots and the shiny part of the dog's nose; red representing the outer part of the sunset; green can be found as font filling in the "Pet" wording inside the "ImPetZ" name, in the tennis balls that stand as punctuation above the "Im" letters, as filling for the grass field on which the dog is standing on and as the color of the dog's collar; white can be found in the design of the tennis balls; orange representing the sunlight going outward from the sun rays behind the dog, and the space between the rays.