Software as a service (SaaS) featuring software for the purposes of web optimization and the provision of personalized internet content based on an individual's internet use; providing temporary use of non-downloadable computer software to enable the creation, managing, targeting, tracking, analyzing, and servicing of advertising and marketing content and campaigns via mobile, web sites, online and interactive media and computer networks; application service provider (ASP) featuring software to upload, store, manage, track, analyze, and prepare reports on data about marketing and promotional efforts, sales, customers, information related to customer relationship management in the nature of information about purchases and returns by individual customers, customer support initiatives and e-commerce transactions; technological services, namely, the research and design of non-downloadable software applications in the fields of website optimization and the provision of personalized internet content based on an individual's internet use; providing temporary use of non-downloadable computer software applications in the fields of website optimization and the provision of personalized internet content based on an individual's internet use; technical advisory and consultancy services for all of the aforesaid services; electronic data storage; providing customized computer searching services, namely, searching and retrieving information at the customer's specific request via the Internet