Software as a service (SAAS) services featuring software and cloud computing software for creating narrative guidelines for future conversations between two parties, subject matter guidance during a conversation, access to supporting information during a conversation, creation of a history of a specific conversation, data analytics for predicting outcomes based on conversations that have taken place, storing customer information, customer relationship management, employee efficiency optimization, collecting and analyzing data in the fields of business, marketing, advertising, brand development, customer service, personal narrative planning, guidance, and performance monitoring