The mark consists of a logo enclosed in an oval shape with a border, and shadow along the bottom portion of the oval. There is a picture of two cups of two different sizes of frozen dessert in front of a flag. The flag has evenly spaced vertical stripes. The larger cup on the left pictures a large single scoop of frozen dessert, and the smaller cup on right pictures a smaller single scoop of frozen dessert, both with smiley faces located on the scoop portion of the dessert. The words "Andy's Italian Ices NYC" is written across the top inside the oval, above the flag and desserts. The word "And" and "Espresso Bar" are written in smaller sized lettering centered underneath "Andy's Italian Ices NYC", but above the flag and desserts picture. The word "And" is in smaller lettering than and above "Espresso Bar." Centered below the flag and dessert picture are three lines of text. The first line states "Real Gourmet Italian Ices On Wheels" in small sized lettering. The second line underneath reads "www.AndysItalianIcesNYC.com" The third line centered beneath the second line reads as "Est.2009".